An article wrote by Ruth Coffee in March 2022 tells us about the bad influence of media on children. Most likely, everyone imagines social media, when we are speaking about bad impact of media on children. But have you ever thought about the huge impact of TV on children? If children spend much time in front of TV, it can “shorten attention span, distort body image, work in conjunction with other factors to escalate obesity, create fear, increase aggressive and anti-social behaviors.” (Coffee, 2022) The main issues, that children are not able to recognize what is a marketing scheme in TV, so thus they are targeted more by the advertisements than adults. So, the advertisements for food, especially fast foods or sweets can have a highly negative impact on children’s health. For example, obesity can be very dangerous for children and it can result from these specific advertisements – fast foods, sweets, and sweet drinks. In this situation, parents have to help their children to think critically about the things children see on TV. The children in the United States of America see approximately “1000 fast food commercial foods every year.” (Coffee, 2022) The advertisements are made in a specific way to be made more attractive for children. Actors in those commercial are always happy, they are smiling and enjoying the time with the food. Therefore, it is understandable that children like that. Unfortunately, the consequences are very dangerous, so parents should help them. Because it is not the children’s fault, simply, they cannot think as critically as adults. Parents should limit the TV watching time, talk with their children about the food and help them with critical thinking, and most importantly be present, if their children watch to TV, so they can explain them everything.
It can be seen that currently television also has a great effect on children and their health. Unfortunately, in that negative sense, because the food advertisements that target children are made very cleverly to really engage the children. Therefore, their parents need to help them eliminate the risk of obesity
If you want discover more about this topic, just click here!
https://wehavekids.com/parenting/influence-of-media-on-children
Bibliography
Coffee, R. (3. March 2022). Influence of Media on Children. wehavekids.com: https://wehavekids.com/parenting/influence-of-media-on-children
I am glad that you brought this topic up because I think that many parents nowadays underestimate the power of TV exposure on children. I can see it on my 4-year-old brother, who is allowed to watch TV quite often, and many times it is when my parents cannot pay attention to him at the moment, so they switch on the TV and the problem is solved. However, I can see that he already got quite used to it, and he starts to complain immediately when he has to stop watching it. So, it is good and important that you have discussed this issue!
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